Spam traps are a common problem in email marketing. They can cause your messages to land in the spam folder, making them difficult for people to read. This is why it’s so important to remove them from your list if you notice them.
There are several ways that spam traps can end up on your list, and each one of them has a different impact on your sender reputation. You can how to remove spam traps by following a few simple steps:
1. Verify your subscribers
A good way to keep your email list clean is to verify all new contacts before you add them. This includes checking that the addresses are valid and confirming them through double opt-in.
2. Remove inactive subscribers
This will ensure that no old emails are hanging around on your email list, which can increase the chances that you’ll hit a spam trap. It also makes it easier for you to identify spam traps and improve your email hygiene, which will help your message reach inboxes instead of getting categorized as spam.
3. Monitor your ip reputation
Routinely check the ip reputation of your sending server, as this can affect the quality of your email delivery. It’s a good idea to do this at least once a week, as it will keep your reputation healthy and make it easier for you to remove any blacklisted IP addresses in the future.
4. Analyze your email list for spam traps
Using tools that can analyze your contact list for spam traps will help you get rid of any traps that have been added to your email address list. These tools will also let you know how spam traps are affecting your deliverability and show you where to start cleaning your list.
5. Clean your email lists regularly
The most effective way to keep your mailing list clean is to regularly clean it out. This will allow you to remove any lingering inactive subscribers and manage hard bounces. It will also prevent you from hitting a spam trap in the future.
6. Maintain your contact list and follow email best practices
A healthy contact list will ensure that your messages reach inboxes, rather than getting routed to the junk or spam folders. It will also help you avoid major spam traps, which can significantly damage your reputation and your email sending abilities.
7. Recycled spam traps
The most damaging type of spam trap is a recycled email address. These are email addresses that have been abandoned by their owners and then repurposed for spam trap purposes. These include role-based addresses like sales@, info@, and support@ as well as email addresses of employees that are no longer with the company.
8. Recycled spam traps will damage your reputation if you end up hitting them too often. If you’ve been sending emails to these addresses for a long time, they can eventually cause your mails to be flagged as spam by many mailbox providers.